{"id":1014,"date":"2026-10-21T16:24:59","date_gmt":"2026-10-21T16:24:59","guid":{"rendered":"https:\/\/www.carolinamarinelli.it\/?p=1014"},"modified":"2026-10-21T16:25:00","modified_gmt":"2026-10-21T16:25:00","slug":"perche-mai-dovrei-diventare-un-brand","status":"publish","type":"post","link":"https:\/\/www.carolinamarinelli.it\/index.php\/2026\/10\/21\/perche-mai-dovrei-diventare-un-brand\/","title":{"rendered":"Perch\u00e8 mai dovrei diventare un brand?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.carolinamarinelli.it\/wp-content\/uploads\/2026\/10\/workshop14-683x1024.jpg\" alt=\"\" class=\"wp-image-1016\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be, .wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be[data-kb-block=\"kb-adv-heading1014_942404-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be[data-kb-block=\"kb-adv-heading1014_942404-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1014_942404-be[data-kb-block=\"kb-adv-heading1014_942404-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1014_942404-be wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1014_942404-be\"><strong>Tra raccontarsi e diventare un brand, usare la propria voce senza dover urlare.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A volte ho la sensazione che siamo arrivati al punto che pubblichiamo e ripubblichiamo tutti gli stessi contenuti; andiamo ad eventi aziendali tutti uguali, postiamo foto di tavole rotonde nelle quali in abito da sera stringiamo mani, tutti&nbsp; alle stesse persone.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Quando il prodotto sono io.<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ci lamentiamo che il tempo non basta, che conciliare le nostre passioni \u00e8 impossibile, ma poi anneghiamo in una strategia di branding continua, che ci contagia anche alla cassa del supermercato, dove ci\u00f2 che acquisto diventa presentazione del mio stile di vita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assume importanza capire e connetterci alla nostra voce, uscire dal rumore di fondo; scegliere cosa e come diventa un\u2019 attivit\u00e0 complessa, in un luogo troppo affollato: mindfulness, yoga, coaching, analisi, musicoterapia, linguaggio sciamanico e tantissime altre pratiche e infiniti professionisti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Senza filosofia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non esiste una strada unica per tutti, a volte serve provare, diversificare, altre ascoltare solo il nostro respiro, ma quando il linguaggio \u00e8 quello corretto che ci risuona, possiamo iniziare il nostro percorso e riconoscere la nostra voce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per qualcuno \u00e8 maledetta fortuna per tutti gli altri lavoro duro su di s\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per questo dopo studi trasversali, prove generali, tuffi in attivit\u00e0 di ricerca, anni di silenzio e meditazione, ho trovato la mia strategia di ascolto e supporto, manca ora capire come condividerla; evitando di urlare, ma rendendola accessibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo il mio obbiettivo nei prossimi giorni, mesi, magari anni : parto da me, provo a dar voce al mio lavoro e renderlo accessibile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has--font-size\"><strong>Brandizzare o presentare me stessa?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tra raccontarsi e diventare un brand, usare la propria voce senza dover urlare. A volte ho la sensazione che siamo arrivati al punto che pubblichiamo e ripubblichiamo tutti gli stessi contenuti; andiamo ad eventi aziendali tutti uguali, postiamo foto di tavole rotonde nelle quali in abito da sera stringiamo mani, tutti&nbsp; alle stesse persone. Quando&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-riflessioni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perch\u00e8 mai dovrei diventare un brand? - Carolina Marinelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carolinamarinelli.it\/index.php\/2026\/10\/21\/perche-mai-dovrei-diventare-un-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perch\u00e8 mai dovrei diventare un brand? - Carolina Marinelli\" \/>\n<meta property=\"og:description\" content=\"Tra raccontarsi e diventare un brand, usare la propria voce senza dover urlare. A volte ho la sensazione che siamo arrivati al punto che pubblichiamo e ripubblichiamo tutti gli stessi contenuti; andiamo ad eventi aziendali tutti uguali, postiamo foto di tavole rotonde nelle quali in abito da sera stringiamo mani, tutti&nbsp; alle stesse persone. 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